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  • News Team Sara Web


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The first thing to do is to pay particular attention so as to optimize our sites and blogs within the search ("search").

If the current year has brought to the fore some technical issues such as the protocol for secure communication "HTTPS" in place of the old "HTTP" (actually still widely used) and the "AMP" system (Accelerated Mobile Pages, in truth) launched for about three years) to speed up the loading of pages on mobile phones and tablets, some of the top SEO experts in the world expect that 2019 will bring us much more clamorous news from the huge increase in volume of voice searches, from great growth of research on Amazon (AMSO, or Amazon Search Optimization), the further development of the "Blockchain" (chain of blocks), the further increase in "mobile" research and the enhancement of high-level backlinks..

In addition to these parameters, we must continue to focus our attention first of all on high quality content, on the length of the texts, on a wise use of the keywords, internal links and the various h2 - h3 (etc.), on the use of a adequate meta description (by many now considered secondary, but instead fundamental for those sites that have especially modest volumes of visits) and a valid URL address, on the enhancement of videos and photographs within the pages and, of course, on the continuous comparison with other competing realities and our personal intuitions in order to be able to anticipate the direct competition.

Do not forget also the importance of social networks (Facebook, Instagram and more), the various tools offered by Google (starting from Google My Business and Analytics), a newsletter to send our updates, the usefulness of YouTube , a captivating and well cared-for graphic look and trying to write in a good Italian.

Voice research and SEO 2019: a boom is expected

Voice searches are the hottest topic among those discussed by the top SEO experts on a global level.

In the short term they could benefit from those attentive realities right now to the use of new keywords to be used in the pages of their site, trying to adapt even in part to current trends and juvenile jargon (in addition to foreign words that will enter part of our common language).

It will also be essential to try to develop the content through a series of questions and answers, as a good part of the "Voice search" deals with questions on a particular topic.

Mobile searches (mobile) and speed loading pages AMP

Mobile searches have long since surpassed desktop ones, and mobile-optimized sites have already gained some positioning advantage within indexing on Google and the various search engines.

AMP stands for Accelerated Mobile Pages, is a system now used (data provided by Google a few days ago) from thirty-one million websites in order to speed up the loading of their pages on mobile phones and tablets (so to speak, when next to a page you see a small lightning, it means that it is provided with AMP).

Born about three years ago in the Digital News Initiative, the association founded by Google in collaboration with eight European press publications (including La Stampa), the AMP project was created to guarantee a sustainable future for digital information, making the lighter pages and therefore faster loading.

Backlink SEO 2019: quality of the links from the external top parameter

Receiving a link from another site (backlink) was one of the most popular strategies in the past in order to position yourself in the best way.

Today the rules at stake have changed a lot and the role of the backlinks remains important as a ranking factor by Google mostly if our site is mentioned by an authoritative portal (with authority we mean only a site with a high number of visits).

It is obviously not easy to receive a backlink from someone bigger than us but, even if the above mentioned quotation should happen from a small or medium-sized portal, it would still be one more point earned.

Write high quality content and you will see that once in a while you will be rewarded with some backlinks.

Social Network 2019 and SEO: how much can Facebook influence?

Mark Zuckerberg, patron of Facebook, has recently announced that 2019 will see numerous innovations regarding the most popular social network in the world.

Certain contents defined as "abstract" (starting from the links to the articles and the pages of the various sites) will be penalized in favor of posts linked to photographs, videos created specifically for Fb and generally linked to interpersonal relationships between friends.


2019 will probably see its biggest reason for revolution in the SEO world thanks to the role of vocal searches, increasingly used not only by young people but also by the adult public.

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